World Series of Fighting is a new fighting entity based in Las Vegas. WSOF has already inked deals with Caesars Entertainment and NBC Sport Network. Sig Rogich who is most known for his successful career as a advertising and marketing mogul, is the company’s CEO. MMA fighter and Kickboxing legend Ray Sefo is the companies president. while kickboxing legend and recent MMA fighter Ray Sefo serves as president. WSOF plans to have its debut at Planet Hollywood in Las Vegas NV on November 3, 2012.